Folder Media





Welcome to Folder Media

Category : General · by Mar 19th, 2008

Folder Media has just turned a year old, which surprised us all as we still think of ourselves as a new company.

Looking back over the first year though, we’re very pleased with what we’ve accomplished in such a small period of time. I think as with most start-up’s you’re never exactly sure about the scope of what your new business will be. We always knew that MuxCo would form a big part of it, but we’re pleased how our activities have grown into the six areas that you can see on the right hand side.

We also think that those six things set us apart from many other ‘radio consultants’ in the UK with the key difference being that we don’t concentrate on traditional radio programming. There are lots of very good consultants who can help with morning shows or Selector, but we think for stations to be successful in today’s modern world it’s important that groups get the right digital strategy sorted out and build the correlistener iqoption recensione marketing tools to ensure they can do well from ‘new’ revenue sources straight away.

We’ve been spending quite a bit of our time on DAB related projects at the moment and not only through our multiplex management responsibilities. We’ve had lots of enquiries from people wanting more information about going onto DAB multiplexes. It’s always easy to be distracted by some changes from the larger groups, but we’re seeing for new operators that DAB’s 10% radio share and growing penetration make it a viable business for new entrants. We think 2008 will be the year of new entrants for DAB.

Many of our client relationships start with a phone call. Whatever you project, give us a call, and we’ll happily talk through some options and how we can help you.

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