Bin Weevils is one of the most popular online virtual worlds for children. Folder Media’s children’s radio station, Fun Kids, has a long relationship with them, working together on a variety of activities.
One of the most successful has been The Bin Weevils Show. Saturday and Sunday at 11am the Bin Weevils take over Fun Kids with a show scripted by the Fun Kids team that includes characters and storylines from the game. The show is cross-promoted in-game with a special listen-live button when the show’s on-air.
The partnership was awarded the Innovation Award at the Arqiva Commercial Radio Awards in 2015.
Kids often have listening parties in the game. In the clip below you can see them singing along to Little Mix’s Salute
Bin Weevils users can also send in questions, comments and poems which are reflected on-air and through Fun Kids’ Bin Weevils podcast.
The show’s been a great success for Fun Kids and Bin Weevils and shows the power of two media platforms working together.