Folder Media’s children’s radio station, Fun Kids, has always had a strong working relationship with DC Thompson and The Beano. We’ve previously worked with them to deliver a ‘Dennis & Gnasher’ show on Fun Kids. For 2013, however, we wanted to extend the relationship for both parties.
The first thing we did was re-formulate the radio show into ‘Beanotown’ a two-hour, twice weekly programme where the Beanotown gang take over Fun Kids (Saturday & Sunday 8am to 10am). With multiple voices, features and the chance for listeners to join in too, we’ve seen it grow in popularity and kick start weekend listening on the station.
To coincide with the show’s launch, The Beano ran a three-issue main story in the magazine, following Dennis, Gnasher and all of Beanotown going on a school visit to the Fun Kids studio. As you would expect mayhem ensues! After the cartoon run, Fun Kids has had a weekly editorial page in the magazine with jokes and silliness from the Fun Kids presenters and from the radio show itself.
The concept has also been supported with activity on the Fun Kids and Beano websites and a successful podcast from the show has been topping the kids iTunes charts as well.