We provide many different services for different clients, quite often we have to integrate some activity with existing station systems – playout, websites etc. What we found ourselves doing is ingesting information, applying filters or adding functionality and then sending it on somewhere else – for example a website or a mailing list system. To cope with all of this activity we built an internal system to manage this flow of information. We then realised that it made sense to surface this technology for stations directly – so we created RadioBase.
Whilst it can do a variety of different things, its core functionality is around Music and Listeners – the cornerstone of many radio stations.
RadioBase collects playout data for our client radio stations (often directly from playout) as well as information about the music their competitors play. We then clean this metadata data by fixing artist and track names and linking this directly to Folder’s music database.
From a programming perspective RadioBase can show a variety of things, including:
- The lifecycle of tracks and artists
- Which of your competitors are playing what and when
- What new songs have your competitors added
- Most played charts for artists, tracks and stations
- Monitoring your own stations to check if your DJs have played what you’ve scheduled
- Giving a view of music that combines playlisted hours with specialist programming
Play data for our client stations can then be linked to station websites. The value of doing this through RadioBase is that track information is cleansed – no appearences of Ce Ce Penniston – Finally (Breakfast Edit) – but also that we can provide artwork for the track or artist, links to buy the music and flag up if that artist is on tour. RadioBase can also create detailed artist pages that combined discographies, biographies, videos and imagery to enhance a station’s look and feel.
As stations have to think more about a whole range of revenue sources, RadioBase helps you by keeping a record of all station interactions with listeners. Registering users to get a weekly newsletter is one thing, but by collecting all interactions with a listener, RadioBase starts to profile them, ensuring that targeted promotions can be delievered to the right people and increase the response rate. Additionally, RadioBase survey tools can track perceptions and music taste – allowing stations to cross-tab a whole variety of data.
The Listener Marketing tools can do a variety of different jobs, including:
- Listener registration
- Auto-form completion for logged in users
- Ability to ask additional questions, across all active forms, to help programming or sales staff
- Competition and winner management
- Track emails to presenters through contact forms
- Email newsletters with full analytics about open rates and click thru rates
- Integration with Hallett Arendt surveys and music testing
iTunes Podcast Analysis
RadioBase now analyses the log files provided by iTunes Site Manager for podcast partners.
If you want to see how your podcast media is consumed by users, Radiobase now provides a web-based interface to analyse your iTunes channel and episode consumption. With the ability to breakdown downloads across iPod, iPad, iPhone, iTunes, any date range and across each of 130 iTunes territories, RadioBase will allow you to extract the exact information that you’re after.
But it’s not just audio and video RadioBase will tell you about. The system also analyses your iTunes page views. You’ll be able to see how many people are visiting your partner home page as well as each individual channel. Radiobase will also show you how many of those page visitors go on to stream, download or subscribe to your media.
Interested in how people get to your podcasts? Radiobase breaks down the websites that are referring users to you as well as the keywords users are typing into iTunes on their desktop or mobile device.
For a free demonstration of some of the things that RadioBase can do, please contact Matt Deegan.