Folder Media Acquires Fun Radio

Digital radio station FUNradio was today acquired by Folder Media for an undisclosed sum.

FUN radio is a station for children under 10 and their families that broadcasts nationwide on digital television and and on DAB Digital Radio in London. Over 60,000 adults and 130,000 children tune in to the station every month and it has a well trafficked website.

The station was acquired from principal shareholders GCap Media and Hit Entertainment. Both parties are however still interested in supporting the station with GCap’s content division, Creation, continuing to manage the day to day operation of the station’s programming. Hit Entertainment will continue to use FUN radio to promote its brands and activities.

Folder Media’s Creative Director Matt Deegan says “Fun Radio is a successful little radio station that is well loved by a growing audience. Its audience size, when ranked alongside childrens’ magazines shows it to be a great choice for advertisers wanting to reach young parents and their children. We’re very excited about it joining the Folder family.

Folder Media’s Managing Director Gregory Watson says “Fun Radio has the opportunity to be a truly multi-platform radio station with multiple touchpoints for listeners and advertisers. It is underpinned with a strong audience on DAB Digital Radio in London and will continue to be served by the growth in DAB penetration. Whilst the internet and digital television are great for reach, it is hours that provide the inventory for our partners and it is our DAB listeners that deliver those”