The Digital Radio Working Group (‘DRWG’) has today (19 Dec 2008) published its final report on the status and strategy for digital radio.
In the UK, 31.4% of all adults every week currently listen to radio via a digital radio platform, and this results in the digital platforms having a total share of all radio listening of 18.7% (Rajar Q3 2008). DAB is and is set to remain the principal digital radio platform – 8m sets sold to date, and DAB accounts for over 11% of total listening.
Folder Media agrees with the DRWG that a radio-specific broadcast platform is an essential part of radio’s future and that “DAB, unlike both DTT and the internet, is the most effective and financially viable way of delivering digital radio, particularly large local radio services, for the foreseeable future”.
We welcome the DRWG’s suggestions for a migration path which would be triggered by at least 50% of total radio listening is to digital platforms, and that the DRWG believe this could be achieved between 2015 and 2020.
Gregory Watson, MD at Folder Media, says “It is great news that the Digital Radio Working Group, and its members which include the BBC, Radiocentre and DRDB, has reaffirmed its commitment to the development of a sustainable and successful digital future for radio. Our multiplex subsidiary, MuxCo, is set to start launching its new multiplexes in 2009, and today’s announcement gives us even more comfort with the development of DAB. We look forward to the publication of the Government’s Digital Britain Report in early 2009, and urge Government and Ofcom to consider the recommendations set out in the DRWG report”.
The full DRWG report can be downloaded at http://www.culture.gov.uk/reference_library/publications/5700.aspx