Olympic 2012 – a London digital broadcasting opportunity

Here at Folder Media, we have been quietly working for a little while with a number of partners on ideas for a raft of digital services to broadcast across London during the 2012 Olympic Games and Paralympic Games, which are to be held in a redeveloped and regenerated part of East London which will see new stadiums, sports facilities, infrastructure, business incubators, office space, tourist attractions, parks and wetlands, and much more.

Its obvioulsy a complicated idea to develop  – there are lots of organising committee and organisations that one has to deal with.  But we are really pleased with Ofcom’s announcement to formally invite ‘preliminary expressions of interest’ for the licensing of digital radio services during the Games (see www.ofcom.org.uk).

Ofcom wish to gauge the level of interest in the operation of short-term digital radio services in London during or around the period of the 2012 Olympic Games and Paralympic Games, which will help them design a possible licensing process.

DAB coverage and uptake will be a lot more extensive by 2012, and the ability to serve both Londoners and visitors to London, whether from across the UK or overseas, is very exciting.

Folder Media will be submitting a ‘preliminary expression of interest’ to Ofcom with our proposals.  However, we still have opportunities to include a range of other services amd if you would like to work with us, we would love to hear from you.

Please email me at [email protected] with your contact details, and we will be in touch (although not until after the Easter break!)

Image: (c) 2010 London 2012