Folder Media is a multi-discipline organisation with experience in business strategy and planning, licence applications, platform and technical solutions, brand licensing, market intelligence and audience research, launch planning and online opportunities, as well as radio programming.

Business strategy and planning

Folder Media has considerable experience in the development of corporate strategies and the writing of business plans for PLCs, licence applications and new radio services.

After initially establishing the full scope and parameters of the proposal with each client, we undertake a market overview to ensure that the business proposal reflects the marketplace in which it is planned to exist. We then assist with the preparation of detailed business plans, including Excel modelling, with fully detailed assumptions and sensitivities. The plans and modelling is then presented to the relevant parties.

Licence applications

Folder Media has a very successful track record in project managing and winning analogue and digital radio licence applications.

Over the past 18 months, we have been involved with over 15 applications, of which 8 were awarded to the consortiums that we were advising:

We advised National Grid Wireless on the preparation of their business model and plans for inclusion in the application for the second national commercial DAB multiplex. This included forecasts of digital take-up and preparations of audience projections for each radio service, as well as strategic advice on the scope and scale of their proposals.

We have advised and assisted MuxCo in the preparation and submission of 10 licence applications for new local DAB multiplexes.

Platform and Technical solutions

Folder Media’s consultants are some of radio’s leading experts in providing platform and transmission advice:

• Radio platforms
• Transmission and network planning
• IT and audio distribution

As well as providing advice, Folder Media is able to offer full project management solutions.

We have access to a large team of specialists which enables us to provide a wide range of advise, even on the most complex technical issues.

Ad-hoc projects

We provide consulatancy advise to a number of companies on a range projects. Over the last 18 months, these have included the launching of DAB multiplexes outside of the UK; the development of new radio services for broadcast in the UK, including market gap analysis; assisting existing radio operators to prepare submission to Ofcom to seek chnages to their transmission arrangements.

If you need assistance with a business proposal or in the development of a new aspect of your business, Folder Media can assist with delivering solutions.

Recent Consultancy Clients

• Absolute Radio
• Planet Rock
• The Radio Advertising Bureau

For more information, please contact Gregory Watson.

Picture from markhillary