The Lincolnshire DAB Digital Radio multiplex has launched today (1st October) on Lincolnshire Day, bringing local digital radio to over 410,000 people for the first time.
Whilst national radio stations like BBC Radio 4 and Classic FM have been available to Lincolnshire on digital radio for a number of years, this will be the first time that listeners to Lincs FM, Compass FM and BBC Radio Lincolnshire will be able to hear their favourite station on digital radio across the county.
48% of Lincolnshire’s radio listeners already have a DAB Digital Radio, a number expected to climb now the full range of stations – local and national – are available. DAB digital radios are available from £15 and listeners can find sets for home, office, in-car or on the move.
With over 70% of new cars coming with DAB Digital Radio as standard, MuxCo has put particular effort into covering over 1,200kms of roads in the county.
The launch of these stations on DAB Digital Radio is the result of a collaboration between the Lincs FM Group and local multiplex operator MuxCo Ltd.
Michael Betton, Chief Executive of the Lincs FM Groups says: “The launch today means that local listeners will get to hear their favourite stations on DAB digital radio all across Lincolnshire. For the Lincs FM Group it also means that Compass FM will be able to be heard across the whole county for the first time.
Gregory Watson, Managing Director of MuxCo says: “As well as the existing local stations, the multiplex offers the ability for new radio stations to easily launch on DAB across the whole area. Taken together, this is great news for Lincolnshire’s radio listeners”.
Charlie Partridge, BBC Radio Lincolnshire’s Editor says: “It is good to be able to add DAB Digital radio to our FM and AM frequencies, we celebrate our 35th birthday in November and this is proof that BBC Radio Lincolnshire continues to move with the times. The most frequently asked question we are asked is “When will you be on DAB?” and finally we have the answer: Now!”
To be able to listen to the stations on your DAB Digital Radio, make sure you do a ‘full autotune’ on your digital radio. There’s more information at http://www.getdigitalradio.com/retune.